Cervezas Victoria, the official beer of the Spanish National Football Team, presents “Victory Visualisers” (Visualizadores de la Victoria), its new campaign supporting the National Team at a key moment in the sporting calendar. This initiative invites the fans to imagine the team’s success and to be part of the journey.

The campaign is built around the concept of visualisation, a technique used in sports which involves mentally recreating game situations and scenarios of success. Through this idea, Victoria presents us with a collective exercise in which millions of fans project the same goal: to see the National Team lift the trophy.

The campaign video begins with Andrés Iniesta recalling how he himself visualised the legendary 2010 victory. Various personalities join this narrative, including Malaga natives IlloJuan, Spok Sponha, and Miguel Ángel Román, as well as current Spanish National Team players such as Rodri, Álex Baena, Nico Williams, Laporte and Unai Simón, and other figures connected to the cultural and digital spheres. Additionally, there is a shared sense of community and passion surrounding the team.

The campaign also incorporates the use of artificial intelligence to recreate future scenes linked to victory, expanding the narrative and exploring new forms of expression within audiovisual language. This approach bring together innovation, emotion and participation.

As part of this project, Cervezas Victoria has developed a digital experience that allows fans to create their own visualisation and participate in the celebration through the website www.visualizalavictoria.es