Cervezas Victoria is once again championing creativity and culture with the launch of a new limited edition packaging linked to its sponsorship of the Spanish national football team, for which it has been the official beer since 2021. This initiative strengthens the link between the brand and the national team and, for yet another year, features a collaboration with street artist TVBoy.

The international artist has once again put his stamp on this limited edition with a fresh and instantly recognisable neo-pop illustration, interpreting the connection between Victoria and the national team. The artwork depicts eight players from the national team, playing in different positions and representing different clubs, reflecting the diversity and collective spirit of Spanish football.

This year’s limited edition is even bigger than ever, as it applies not only to non-returnable bottles but also to cans, as well as to the various product ranges available in supermarkets and superstores, thereby increasing its visibility at the point of sale.

To promote the launch, Cervezas Victoria and TVBoy have released a video showcasing the artist's creative process in his studio, giving the public a glimpse into the origins of the work and the concept behind the design. The video has been shared via both parties’ digital channels and social media, further expanding the initiative’s reach.

In line with the brand’s commitment to more environmentally-friendly production, the cardboard packaging used in this edition is PEFC-certified, whilst the plastic packs incorporate 70% recycled material, reinforcing the project’s sustainable approach.