Over the last few months, Cervezas Victoria has been collaborating with “Los Diozes”, the duo formed by the Málaga-based streamers IlloJuan, who has over 9 million followers, and Spok Sponha, whose community exceeds 740,000 followers, in a creative partnership with a special focus on their Los Diozes music project, which is scheduled for release in mid-2026.

This collaboration began with Victoria's participation at Mansión Los Diozes, where the duo held a month-long songwriting retreat for their upcoming album. This creative space also featured other talents from the digital and cultural world, such as Luis Zahera, Willy Rex, and El Xokas, and included live streams, a house tour, and a prominent spot for the brand’s bar, seamlessly integrating Victoria into the creative space.

A few days ago, Cervezas Victoria officially announced their sponsorship agreement for the project, further cementing this partnership. To announce it, they released an illustrated video, created in collaboration with the artist Edmon, which aligns with Los Diozes’s signature visual style, tone, and language, reinforcing the authenticity of the collaboration.

The campaign debuted on Cervezas Victoria's Instagram in a post shared with Los Diozes.

To wrap things up, Illojuan and Spok Sponha hosted a joint live stream on Twitch to watch the video with their community—marking the first time they streamed together. During the stream, each of them also revealed a personalised fridge, designed by illustrator Fran Molina, which will become part of their respective filming sets.

From Málaga to the world!