For yet another year, Cervezas Victoria is once again a major presence at the Malaga Film Festival, reinforcing its commitment to culture and cinema as the official beer of the festival, whose 29^th edition took place from 6^th to 15^th March.

To mark this occasion, the brand launched a new campaign as part of its already well-known “Film Course for Brewers”. Titled “El Tráiler” (The Trailer), the video plays with one of the most universal concepts in cinematic language: the trailer that builds anticipation and hints at what’s to come. The campaign stars Masi Rodríguez and Miguel Ángel Martín (@tunomandas) and, in a friendly and informative tone, recounts some of the most iconic moments of the Malaga Film Festival, such as the red carpet, the screenings, and the Biznaga Award ceremony.

The film was shot at iconic locations such as the Victoria Brewery, the Cervantes Theatre, and the ME Málaga hotel's rooftop terrace, reinforcing the brand's connection to the city and to the spaces where cinema comes to life. “El Tráiler” was featured on YouTube, digital platforms, social media, and movie theaters before and during the festival, accompanying audiences throughout the event.

The campaign was also accompanied by special content from the red carpet on Masi Rodríguez's social media channels, giving fans a spontaneous and intimate glimpse of the festival atmosphere.

In addition to the campaign, Cervezas Victoria has once again played an active role in the Malaga Film Festival by participating in various side events, such as Cinema Cocina, which featured pairings with Victoria and Victoria Diez beers, as well as the official opening and closing ceremonies. The brand was also present at the Diario SUR Culture Room, which this year hosted a relaxed chat with actress Silvia Abascal, accompanied by beer and popcorn, reaffirming its connection to cinema and shared experiences.