Renowned street artist TVBoy was commissioned to design this new packaging, which reflects the values of both teams, including unity, diversity and strength.

TV Boy seeks “for a design to not only be aesthetically beautiful, but also convey a message,” aiming to represent victory: “I have selected the most representative figures who will always be remembered as some of the greatest players in Spanish football.” The sponsorship relationship between the brand and both teams is also highlighted thanks to elements such as the badge itself. 

This visual will be applied to the brand's different formats, such as 20 cl easyopen bottle packs, 25 cl bottle packs, and 70 % recycled plastic shrink-wrapped packs for litre bottles and cans. It will also be available in cardboard packs for 33 cl and 50 cl cans respectively and on the back labels of Victoria Pilsen returnable formats.