A message of support can stay online, or it can take to the streets to really show support. And that’s exactly what Cervezas Victoria did.

Taking advantage of the fact that the Spanish national team was playing in Malaga against Norway, we wanted to share all the messages of support that the local fans have posted on social media over the last few months.

To do end, we selected real messages posted on Facebook, Instagram and Twitter and displayed them on outdoor advertisements distributed throughout the city of Malaga.

With this initiative, we wanted to send the players all the enthusiasm and support of local fans, even before kick-off.